JANA WIELAND – EFFORTLESS CLOTHING

ESTABLISHED IN 2016, JANA WIELAND WAS FOUNDED BY AUSTRIAN BORN FASHION DESIGNER JANA WIELAND. THE VIENNESE LABEL SPECIALIZES IN FRESH AND EFFORTLESS WOMEN’S CLOTHING. IT CREATES A CONTEMPORARY AND TRANSCENDING WARDROBE, SINGULARIZED BY ITS CLARITY OF LINES AND QUALITY MAKE. THE PATTERN MAKING RESULTS IN BOLD AND LIGHT SILHOUETTES GENTLY ENVELOPING THE FEMALE BODY IN ELEGANCE AND BUOYANCY. OVERSIZE AND TRANSPARENCY ARE RECURRING FEATURES OF JANA WIELAND’S COLLECTIONS. SIMPLICITY AND EXTRAVAGANCE ARE KEPT IN BALANCE. EVERY COLLECTION CONSTITUTES A CULTURAL ENDEAVOUR THAT DIGS INTO THE DESIGNER’S SUBCONSCIOUS, FILTERING OUT HER CURRENT EMOTIONAL STATE OF AESTHETICS.

TWO COLLECTIONS ARE SHOWN EACH YEAR IN TOKYO AND PARIS, OFFERING AN EASY WARDROBE FOR HIGHLY DIVERSE OCCASIONS. THE LABEL’S ETHICAL VOCATION COMBATS THE EFFECTS OF FAST FASHION BY PRODUCING HIGH-QUALITY CLOTHES MADE IN A SUSTAINABLE AND EQUITABLE WAY WHILE SUPPORTING THE LOCAL ECONOMY.

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